THEME FOR 2023: INSPIRASYON NG TIBAY

Watch this short video to learn more about the theme of our campaign for this year.

Hard work, determination, TIBAY. Three things the Filipino craftsmen embody.

Every day they grind tirelessly, providing fine craftsmanship that are a testament to how passionate and dedicated they are.

Pioneer Adhesives recognizes these craftsmen, these Katibays, and our Pioneer Calendar is our simple way of honoring them; our salute to their TIBAY.

2022 saw the Pioneer Calendar take on the theme Saludo Sa Tibay Mo, honoring different craftsmen in different fields. We continue this theme in 2023, while delving further into our Katibays’ stories. Why does one work tirelessly every day? Why does one wake up before the sun rises and go home long after it has set? What motivates you?

Ano ang Inspirasyon ng Tibay Mo?

This time, Saludo Sa Tibay Mo takes on the theme: Inspirasyon ng Tibay, still giving honor to craftsmen, while recognizing the source of their dedication to their work: their loved ones.

This is our salute to Katibays and the people who inspire them.